{"product_id":"ait-seghrouchen-natural-ivory-field-rug","title":"Aït Seghrouchen Natural Ivory Field Rug","description":"\u003cdiv style=\"font-family: Georgia,serif; color: #1c1b1a; line-height: 1.65;\"\u003e\n\u003ch2 style=\"font-size: 22px; font-weight: 600; margin-bottom: 14px;\"\u003eA contemporary Aït Seghrouchen rug distinguished by an understated ivory field, where subtle tonal variation and refined texture express the quiet elegance of the Middle Atlas weaving tradition.\u003c\/h2\u003e\n\u003cp style=\"margin-bottom: 14px;\"\u003eHand-knotted by Aït Seghrouchen weavers in the eastern Middle Atlas, this rug embodies a restrained aesthetic rooted in material authenticity rather than ornamentation. Woven entirely from Moroccan wool, its luminous natural palette celebrates the intrinsic beauty of undyed fibre, allowing the richness of the wool and the precision of the weave to define the composition.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 14px;\"\u003eDelicate shifts in pile direction, nuanced tonal irregularities, and the subtle rhythm of the hand-knotting reveal the presence of the artisan throughout the surface. Rather than relying on bold geometric motifs, the design emphasizes texture, proportion, and light, creating a textile whose visual character evolves throughout the day as natural illumination moves across the pile.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 14px;\"\u003eEqually suited to contemporary architectural interiors and quietly layered living spaces, this piece offers warmth without visual weight. Its restrained presence allows natural materials such as stone, timber, lime plaster, and linen to remain in dialogue while introducing exceptional softness and artisanal depth beneath the interior composition.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 18px; font-weight: 600; margin: 18px 0 6px;\"\u003eProvenance \u0026amp; Craft\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 14px 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion:\u003c\/strong\u003e Aït Seghrouchen, Middle Atlas, Morocco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 160 × 260 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e 100% Moroccan wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted high-density pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface:\u003c\/strong\u003e Plush ivory pile with naturally tonal texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdge:\u003c\/strong\u003e Hand-finished selvages with braided wool fringe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 18px; font-weight: 600; margin: 18px 0 6px;\"\u003eStyling Notes\u003c\/h3\u003e\n\u003cp style=\"margin-bottom: 14px;\"\u003eIdeal for interiors shaped by natural light and restrained palettes, this Aït Seghrouchen rug integrates effortlessly with travertine, limestone, oak, walnut, linen upholstery, and limewashed walls. Its monochromatic character allows furniture, artwork, and architecture to remain prominent while enriching the room through texture and craftsmanship.\u003c\/p\u003e\n\u003cp style=\"font-style: italic;\"\u003eA study in material purity, where the richness of Moroccan wool and the discipline of traditional weaving create enduring architectural simplicity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Atelier Des Atlas","offers":[{"title":"Default Title","offer_id":45710409433135,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/9650\/files\/ChatGPT_Image_Jul_29_2026_07_29_16_PM.png?v=1785359029","url":"https:\/\/atelierdesatlas.com\/fr\/products\/ait-seghrouchen-natural-ivory-field-rug","provider":"Atelier Des Atlas","version":"1.0","type":"link"}