Central Middle Atlas — Beni Ourain Rugs

The Beni Ourain canon is minimalist by palette and maximal by tactility: undyed ivory wool traced with charcoal lines, open lattices, and talismanic glyphs. Hand-knotted in the Central Middle Atlas, these rugs translate Amazigh symbolism into soft architecture—quietly powerful anchors for contemporary spaces.

Expect generous pile, elegant abrash, and compositions that balance negative space with precise geometry—editorial pieces designed to live beautifully over time.

Key Attributes

• Weave: Hand-knotted pile; medium to high pile with a plush, resilient handle.
• Origin: Central Middle Atlas (Beni Ourain & neighboring tribes), Morocco.
• Materials: Predominantly undyed sheep’s wool pile; wool or cotton warp/weft depending on workshop and era.
• Design Vocabulary: Open diamond lattices, zigzags, talismanic lozenges, stepped lines, and discreet medallions; emphasis on negative space.
• Palette: Ivory, cream, and mineral whites with charcoal/ink patterns; occasional natural browns and subtle dye accents.
• Applications: Living rooms, bedrooms, and gallery-style interiors where warmth, texture, and visual clarity are key.

Care: Vacuum on low with brush off; rotate periodically; spot clean with wool-safe solution; professional wash recommended.

One-of-a-kind: Natural variations in pile height, abrash, and fringe finishing are intrinsic to Beni Ourain craftsmanship.