Collection: Boucherouite – Reclaimed Textiles

Boucherouite — Reclaimed Textiles, Living Color

A boucherouite is Morocco’s most innovative folk textile: a handwoven rug built from reclaimed cloth—cotton, wool remnants, jersey, and other upcycled fibers—reimagined into vibrant geometry. What began as practical reuse evolved into an expressive language of color, rhythm, and protection rooted in Amazigh symbolism.

Expect joyful palettes, plush or shaggy textures, and compositions that read like abstract paintings—singular pieces that energize contemporary interiors while embodying circular craft.

Handmade across the Atlas and adjoining plains, boucherouite rugs repurpose household textiles into new weft yarns. Techniques vary—hand-knotted pile, mixed flat-weave with tufted accents, and looped or cut piles—each piece recording the weaver’s cadence and resourcefulness.

Key Attributes

Materials: Reclaimed cloth strips (cotton, wool, jersey, mixed fibers) on cotton or wool warps; inherently one-of-a-kind.
Weave: Hand-knotted or mixed flat-weave with tufted/looped accents; variable pile heights add sculptural relief.
Design Vocabulary: Diamonds, lattices, talismanic bands, free-form color fields; joyful abrash from diverse fabric sources.
Palette: From saturated primaries and candy brights to sophisticated neutrals—always layered, always textural.
Applications: Living rooms, bedrooms, nurseries, studios; also striking as wall hangings for gallery-style impact.
Sustainability: Circular design ethos—extending the life of textiles through high-skill craft.

Statement Color

Activate neutral rooms with museum-grade pigment play and tactile relief.

Art on the Wall

Mount as textile art to showcase improvisational geometry and fiber collage.

Soft Underfoot

Comfort-forward construction that reads plush without visual heaviness.

Care: Vacuum gently with the brush off (no beater bar). Spot test for colorfastness before cleaning; use a wool-/delicate-safe solution. Professional wash recommended for deep cleaning.

One-of-a-kind: Variations in pile height, fiber mix, and edge finishing are intrinsic to boucherouite craftsmanship and part of its value.