The Journal

Woven words, ancestral echoes.

This is where the loom meets the pen — a living archive of tribal narratives, weaving traditions, and the untold stories behind each thread.

From field notes in the Middle Atlas to glyph interpretations and design meditations, The Journal explores the cultural soul of Moroccan rug artistry. Each entry invites you to slow down, listen closely, and read between the knots.

The Journal

One Rug, Two Seasons: The Reversible Rug of the Zayane and Beni Mguild

One Rug, Two Seasons: The Reversible Rug of the...

Most rugs have a right side and a back. You lay the good face up and never think about the other one. The reversible rug of the Middle Atlas highlands...

One Rug, Two Seasons: The Reversible Rug of the...

Most rugs have a right side and a back. You lay the good face up and never think about the other one. The reversible rug of the Middle Atlas highlands...

Men at the Loom: A Structural Note on Gender in Middle Atlas Weaving

Men at the Loom: A Structural Note on Gender in...

The standard account of Amazigh carpet weaving has hardened into a formula. The craft is described as transmitted from mother to daughter, executed by women alone, and worked entirely from...

Men at the Loom: A Structural Note on Gender in...

The standard account of Amazigh carpet weaving has hardened into a formula. The craft is described as transmitted from mother to daughter, executed by women alone, and worked entirely from...

Everyone in the History of the Moroccan Rug Is Named — Except the Woman Who Wove It

Everyone in the History of the Moroccan Rug Is ...

The foundational reference on Moroccan carpets was written by a man named Prosper Ricard. We know his title, his institution, the four volumes he produced and the years he produced...

Everyone in the History of the Moroccan Rug Is ...

The foundational reference on Moroccan carpets was written by a man named Prosper Ricard. We know his title, his institution, the four volumes he produced and the years he produced...