The Journal

Woven words, ancestral echoes.

This is where the loom meets the pen — a living archive of tribal narratives, weaving traditions, and the untold stories behind each thread.

From field notes in the Middle Atlas to glyph interpretations and design meditations, The Journal explores the cultural soul of Moroccan rug artistry. Each entry invites you to slow down, listen closely, and read between the knots.

The Journal

Time on the Loom

Time on the Loom

From First Warp to Final Fringe Abstract Visitors often ask, “How long does it take to make one rug?” The answer is a function of knot density, loom width, and...

Time on the Loom

From First Warp to Final Fringe Abstract Visitors often ask, “How long does it take to make one rug?” The answer is a function of knot density, loom width, and...

Natural Dyes & Living Colour

Natural Dyes & Living Colour

Pomegranate, Henna, and Indigo on Atlas Wool Abstract Synthetic aniline dyes flooded Moroccan markets after 1910, muting the chromatic vocabulary of Amazigh weaving. This field report documents a full return...

Natural Dyes & Living Colour

Pomegranate, Henna, and Indigo on Atlas Wool Abstract Synthetic aniline dyes flooded Moroccan markets after 1910, muting the chromatic vocabulary of Amazigh weaving. This field report documents a full return...

The Glyph Lexicon

The Glyph Lexicon

Decoding Beni Ourain Rug Symbols Abstract Beni Ourain carpets are often praised for their “minimalist” geometry, yet every line is a mnemonic device that stores tribal memory. Drawing on field...

The Glyph Lexicon

Decoding Beni Ourain Rug Symbols Abstract Beni Ourain carpets are often praised for their “minimalist” geometry, yet every line is a mnemonic device that stores tribal memory. Drawing on field...