A saturated Beni Mrirt statement from the Middle Atlas: a plush, velvety pile in rose-magenta with a subtle lozenge lattice emerging in relief. The banded end finish and hand-twisted fringe retain Amazigh craft codes while the chroma delivers contemporary impact.

Weave & Touch

Hand-knotted in premium, lanolin-rich Atlas wool, then expertly washed and clipped for a dense, velvet handle. The micro-sculpted lattice plays with light across the surface—sumptuous underfoot and visually serene despite the bold field.

Provenance & Specs

• Lineage / Region: Beni Mrirt — Middle Atlas, Morocco (Khenifra)
• Epoch: Contemporary (heritage revival)
• Dimensions: 250 × 150 cm (approx. 8'2" × 4'11")
• Construction: Hand-knotted pile; asymmetric knot
• Materials: 100% Atlas wool on cotton warp
• Palette: Rose-magenta field with tonal lattice; natural ivory fringe
• Profile: Medium/High pile ~18–22 mm; velour finish
• Finish: Banded selvedge; hand-twisted fringe
• Condition: New; minor artisanal variances inherent to handcraft
• ADA-ID: ADA-BENIMRIRT-250x150-velvet-lattice-rose-01

Styling & Care

• Anchor piece for neutral salons, gallery-like living rooms, and modern bedrooms; pairs well with pale woods and matte black accents.
• Use a quality rug pad. Vacuum with suction only (no beater bar). Rotate seasonally; blot spills; professional clean when required.

Beni Mrirt’s signature velvet pile—ancestral geometry rendered in a confident, contemporary hue.