Our Sacred Craft
From the first strand of Atlas wool to the final fringe,
every rug honors the lineage of the Amazigh.
Dyed with pomegranate skins and henna,
tied in silence, blessed by smoke, and woven in story.
Each rug comes with a certificate of provenance and a hand-signed blessing from our atelier master.
Atlas Lineages
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Beni Mrirt: Deep-pile mastery from Middle Atlas workshops
Renowned for their luxurious density and geometric precision, Beni Mrirt rugs are...
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Azilal: Rug glyphs in wild rhythms, knotted by mountain women
Originating from the High Atlas, Azilal rugs are visual poems woven by...
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Beni Ourain: Silent geometry, wool dyed by the stars"
From the icy plateaus of the Atlas Mountains, Beni Ourain rugs carry...
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Boucherouite: Spirit of reuse: tribal soul woven from forgotten fabrics
Born of scarcity and spun with spirit, Boucherouite rugs transform worn fabrics...
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Boujaad: Feminine power in bold palettes and asymmetric lines
Boujad rugs are spontaneous diaries of the heart—woven in fiery pinks, sun-worn...
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Zanafi Kilim: Flatwoven precision, striped with ancestral grace
Zanafi rugs are flatwoven testaments to movement and memory. Their bold lines,...
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Vintage Master Pieces: Timeworn gems, each bearing a weaver’s hidden prayer
Every vintage rug in our collection holds the scent of the past—ritual...
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Kilim: Lightweight stories told in diamond-shaped rhythm
Before softness, before pile—there was kilim. Thin, strong, and fast to roll,...
Blog posts
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Time on the Loom
From First Warp to Final Fringe Abstract Visitors often ask, “How long does it take to make one rug?” The answer is a function of knot density, loom width, and...
Time on the Loom
From First Warp to Final Fringe Abstract Visitors often ask, “How long does it take to make one rug?” The answer is a function of knot density, loom width, and...
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Natural Dyes & Living Colour
Pomegranate, Henna, and Indigo on Atlas Wool Abstract Synthetic aniline dyes flooded Moroccan markets after 1910, muting the chromatic vocabulary of Amazigh weaving. This field report documents a full return...
Natural Dyes & Living Colour
Pomegranate, Henna, and Indigo on Atlas Wool Abstract Synthetic aniline dyes flooded Moroccan markets after 1910, muting the chromatic vocabulary of Amazigh weaving. This field report documents a full return...
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The Glyph Lexicon
Decoding Beni Ourain Rug Symbols Abstract Beni Ourain carpets are often praised for their “minimalist” geometry, yet every line is a mnemonic device that stores tribal memory. Drawing on field...
The Glyph Lexicon
Decoding Beni Ourain Rug Symbols Abstract Beni Ourain carpets are often praised for their “minimalist” geometry, yet every line is a mnemonic device that stores tribal memory. Drawing on field...
