Our Sacred Craft
From the first strand of Atlas wool to the final fringe,
every rug honors the lineage of the Amazigh.
Dyed with pomegranate skins and henna,
tied in silence, blessed by smoke, and woven in story.
Each rug comes with a certificate of provenance and a hand-signed blessing from our atelier master.
Atlas Lineages
-
Central Middle Atlas – Beni Mrirt Rugs
Structured luxury in deep pile—Beni Mrirt rugs offer the Middle Atlas in...
-
High Atlas – Azilal Rugs
Azilal rugs sing the High Atlas spirit—wildly knotted glyphs that carry myth,...
-
Central Middle Atlas – Beni Ourain Rugs
Handwoven at altitude, Beni Ourain rugs speak in diamonds—prayers of protection passed...
-
Boucherouite – Reclaimed Textiles
Woven from remnants, Boucherouite rugs are soul-stitched artifacts—resilience and improvisation on every...
-
Western Middle Atlas – Boujaad Rugs
From the looms of Zaiane and Khouribga, Boujaad rugs are radiant compositions—feminine...
-
Flatweaves – Zanafi Rugs
Zanafi flatweaves trace mountain pathways in wool—precision stripes, graphic geometry, and ancestral...
-
Vintage Masterpieces
A curated anthology of Morocco’s most distinguished tribal textiles: ceremonial heirlooms, ritual...
-
Flatweaves – Mixed Kilims
A tapestry of technique, Mixed Kilims bridge tribes through flatwoven rhythm—utility transformed...
Blog posts
-
Time on the Loom
From First Warp to Final Fringe Abstract Visitors often ask, “How long does it take to make one rug?” The answer is a function of knot density, loom width, and...
Time on the Loom
From First Warp to Final Fringe Abstract Visitors often ask, “How long does it take to make one rug?” The answer is a function of knot density, loom width, and...
-
Natural Dyes & Living Colour
Pomegranate, Henna, and Indigo on Atlas Wool Abstract Synthetic aniline dyes flooded Moroccan markets after 1910, muting the chromatic vocabulary of Amazigh weaving. This field report documents a full return...
Natural Dyes & Living Colour
Pomegranate, Henna, and Indigo on Atlas Wool Abstract Synthetic aniline dyes flooded Moroccan markets after 1910, muting the chromatic vocabulary of Amazigh weaving. This field report documents a full return...
-
The Glyph Lexicon
Decoding Beni Ourain Rug Symbols Abstract Beni Ourain carpets are often praised for their “minimalist” geometry, yet every line is a mnemonic device that stores tribal memory. Drawing on field...
The Glyph Lexicon
Decoding Beni Ourain Rug Symbols Abstract Beni Ourain carpets are often praised for their “minimalist” geometry, yet every line is a mnemonic device that stores tribal memory. Drawing on field...
Start Your Custom Rug
Whether you're dreaming of a symbolic Beni Mrirt, a bold Azilal, or a bespoke piece rooted in your space’s energy — we’re ready to help you begin. Choose your preferred way to connect.
